Vetting Score FAQs

What is a Vetting Score?

A Vetting Score refers to the score assigned to a business based on various factors such as the phone's activity history, network reputation, and other relevant data points. The score helps assess the likelihood of the phone number being associated with fraudulent or abusive activity, and enables businesses to make informed decisions about whether or not to send messages to a particular number.

Why is it important to apply for a Vetting Score?

Applying for a Vetting Score will better measure the trustworthiness, reliability, and compliance within industry standards, increasing the chances of your messages reaching your subscribers' inboxes instead of getting filtered into spam or promotional folders. It’s an important tool in preventing SMS spam and other forms of messaging abuse.

What does the score mean?

Scores are rated between 0-100. When a brand has a high score, it signals to carriers and messaging providers that the brand is legitimate and has a positive reputation. A higher vetting score generally indicates a lower risk of fraud or abuse, while a lower score suggests a higher risk.

If you receive a low score though, don’t be alarmed! Low scores can occur because of a small brand footprint, not because your brand is untrustworthy. You can re-apply for a second vetting score. However, the $15 manual vetting fee is non-refundable and a re-submission will cost another $15 fee.

Should I apply for a Vetting Score?

For Avochato, a Vetting Score is only required for High Volume Use Cases.

How long does it take to get a Vetting Score?

Vetting can take up to an hour, but often times is faster than that. This is an automated process that looks at publicly available information about your business - and assesses your brand “footprint”.